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-Certified1514131211jackwilson (True Core Lover): My Name Is Khan: Shah Rukh Khan works box-office math differently
20-02-10 - 00:44:47
-Certified1514131211jackwilson (True Core Lover): The game has changed and how. As Friday approaches and even before the critics are out with their verdicts, the calculations take over every film.The excitement is, of course, very high when the film is big-budget, and has a big star cast. What was the ‘opening’ like? Answers fly in figures and percentages go into —70%, 80%, 90%. The bigger the ‘opening’, faster the calculations though, this is where things can start to get complicated. *
20-02-10 - 00:47:53
-Certified1514131211jackwilson (True Core Lover): Take the case of a film with A+ stars and the stakes go to dizzying heights. So was the case of My Name is Khan which released last Friday. Here, the dice was rolled out as soon as Fox Star Studios bought the Karan Johar, SRK and Kajol starrer for a staggering sum said to be between Rs 80-90 crore. *
20-02-10 - 00:48:09
-Certified1514131211jackwilson (True Core Lover): Take the case of a film with A+ stars and the stakes go to dizzying heights. So was the case of My Name is Khan which released last Friday. Here, the dice was rolled out as soon as Fox Star Studios bought the Karan Johar, SRK and Kajol starrer for a staggering sum said to be between Rs 80-90 crore. *
20-02-10 - 00:48:28
-Certified1514131211jackwilson (True Core Lover): This was big money and recovery had to be bigger. The K3 combination had never failed so far and their fans waited with baited breath for the release, as did an industry desperate for more blockbusters. The hype added fuel but then, as has been happening with alarming regularity with many a film, MNIK hit a huge roadblock with some sentiments being hurt, putting the release of the film in danger. *
20-02-10 - 00:49:01




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